But here's the newsflash: In a digital world, Polaroid came to the Consumer Electronics Show to announce the classic analog Polaroid instant film is coming back.
For the purist, Polaroid is introducing a new film camera model, the PIC 1000, which looks and resembles the Polaroid One-Step from the 1970s and 1980s.
"Digital is the future, but the market has screamed for the return of Polaroid film," says Jon Pollock, Polaroid's chief marketing officer. The film is targeted toward artists and enthusiasts, and the cost per photo will be "pretty expensive," he acknowledges. No exact price was announced.