At a minimum, it's good that an American Motorcycle Company remains viable. They are really the last one, and I hope they make it.
What about Indian and Zero? I mean, Polaris make a lot more than just Indian motos, but they also are bigger than HD.
For me, I can't support the success of a company who has a bad business plan vs. others who are better at what they do simply because they employ Americans in assembly plants. I say if you want to support an American motorcycle company, get a Zero or an Indian. Or one of the numerous boutiques. But I wouldn't reward H-D with my business simply because they are are American, not when other worthy American companies are out there. If H-D dies off it makes a lot more room for better-run American companies to fill the void.
Let's say there are
n potential buyers of a new big adventure touring bike like the Pan American. Among those,
m are motivated primarily by country of assembly. Problem is, I think, Harley thinks there are
n+m total potential buyers of new big adventure touring bikes, and that
m represents people who will not buy anything that was not "made" in America. But if H-D had not chosen to put the Pan American out, then those
m buyers may have provided enough potential to persuade Indian to bring a big adventure bike to market, and that
m buyers would still be able to buy an American motorcycle and also reward a better-run American company. Maybe even Zero will come out with a big adventure bike. Shouldn't we be supporting American innovation and excellence?
I guess I'm trying to determine whether this is just a "the only real motorcycles are Harley Davidson YEE HAW!" kind of thing. Maybe it is, but in that case I think this will be a huge disaster for H-D. They need to be able to court net-new market by expanding. Selling Harley fanbois another Harley is not what they need to sustain them more than a few more quarters or maybe a few more years. A decade from now, they will need to have put out a product that people who never even considered buying a Harley will want, because it's a better fit for them than anything coming from the other companies out there. An expensive ("American") e-bike is a solved problem (Zero) and Indian is increasingly proving that the death of the American heavyweight cruiser market is false.