- Jan 22, 2011
"The Coach" was a close friend of car dealer Carl Sewell (yes that car dealer) and all of us that he mentored were encouraged to read Sewell's "Customer For Life: How to Turn that One-Time Buyer Into a Lifetime Customer." This article about a guy who drive 200 miles to buy a used bike and then was turned away by the dealer's attitude really struck home.
Motorcycle dealers have to love their products as much as customers do. Do they really think “as is” condition does justice to the brand they’re selling?