They have realized that their customers aren't just *simple country folk* who think that the local chinese buff-ay is an exotic night on the town. They've updated their menu, used some imagination, and still kept the country feel. They are wildly successful. (Royer's Round Top Cafe, btw)
Good for them... but I can also list quite a few places that cater to the simple country folk, have been doing it for decades, and are also WILDLY successful despite not having the Gravelbunny seal of approval. They realize that there are still quite a few simple country folk out there and they want simple country folk meals.
In Ponder, I had an unremarkable cheeseburger and an unremarkable piece of buttermilk pie. It was edible enough, but nothing stood out to enable me to classify it as "good". It was average. Nothing special. Very burger-like. Very pie-like.
I'm sorry. I can't call "same old, same old" good.
Thank goodness their burgers still taste like burgers, and their pie still tastes like pie. Because when I go there I actually want a burger made from steak trimmings and so far I've gotten exactly what I want every time. If I want a shrimp burger with some sort of black peppercorn mustard, hazelnut sauce, then I wouldn't be going to Ponder to get it.
And the pie.... yep, I wanted a slice of pie that actually tasted like PIE. Yep, just like my grandma makes. That's exactly what I wanted and that's what I got. So overall, I'd say that I was quite happy.
The F&B (food and beverage) industry has taken note of a big trend in recent years. People's tastes are evolving and becoming more sophisticated.
From here:
Even a decade ago this was not the case. Even in rural areas, where you can't go get Pho or Indian on a whim, people watch the Food Network with it's spread of celebrity chefs and ideas for pepping up traditional dishes.
The bottom line is that both the tastes and the demographics of *Normal People* (core group of customers, as you call it) who make up the customer base of these restaurants is changing.
See, when I want Banh Mi, I got to a Vietnamese sandwich shop to get it. When I want sushi, I go to New Orleans to a sushi restaurant to get it. When I was Thai, I go to a Thai place, when I want Mexican food I go to a place where I can't read the menus. The bottom line is don't expect a restaurant to do something that it wasn't meant to do. If you don't like it, then don't go there. But fortunately it would seem that most of this forum is filled with us stupid country folk just like me that like restaurants for what they are.
BTW, since you are soooo in tune with the industry, I take it that you realize we as a forum greatly overwhelm the staff and cooking capabilities of almost every place we visit for a pie run. This is mainly the reason why I've really never had a "great meal" at any pie run. However, I've been to some of the local places during a normal meal service and found the food to be quite an improvement. But I guess you already knew that most of these kitchens were only designed to put out a few meals at a time and having 100 motorcyclists come it at once is tough to accommodate.
Bottom line, take it for what it is, and if you don't like it, then vote with your dollar. But I sure am glad I have places where I can go that haven't sold out with $25 shrimp burgers, and I can still go get an old fashioned burger with steak fries.
Oh yeah, your commercial... yep, haven't seen it, don't know what you're talking about. I don't watch TV, care to send a youtube link?