There is a law called truth in advertising. If a dealership advertises a vehicle at said price then that's the price they have to sell it for. Most of the time the adds will say "usually in very fine print" limited to 2, 3, whatever in stock and they will have been sold long before you arrive at the dealership. If the add doesn't state limited to stock on hand or a specified number then the dealer is required by law to sell you a vehicle for the advertised price doesn't matter how many doodads or upgrades he's added you've got him over the proverbial barrel. Same with tshelfer's lease experience look back at the add and it had to state lease somewhere in the add. Maybe in print so small that it could only be read with the Hubble Telescope but it had to have been there somewhere else the dealer would have legally bought to sell at advertised price.