Mark,
I was thinking about the KLR 650 while watching that video. Twenty years ago, when we had way fewer choices, the KLR was the adventure bike for the masses. The wealthy guys rode BMWs and us regular guys rode KLRs. For a long time, KLRs were the most common bike at my rallies.
In my opinion, the thing that made the KLR so popular back then was a unique combination of price and capability. It was dirt capable, adventure worthy from the factory (rear rack, big gas tank, fairing, highway capable, good ground clearance, sufficient suspension, light weight compared to ginormous adventure bikes, etc), easily upgraded via the aftermarket, and was sold at a comparatively low price. Today, the KLR seems to be less popular because the adventure bike market has caught up - for example, the Tenere 700 weighs about the same as a new KLR but is more capable than a KLR - and the price differential has narrowed enough to make the KLR less attractive compared to bikes like the Tenere 700.
Anyway, as I was watching that video, it occurred to me that the Rally is a lot like the KLR from 20 years ago. The Rally is even more dirt-capable than a KLR while being adventure worthy from the factory, easily upgraded with aftermarket support and is sold at a great price point. It falls short of being a KLR killer due to lack of power, but in my mind everything else about it makes it slot into the same category as the KLR did 20 years ago.
There is a big bore kit available which increases it from 286cc to 301cc, which is admittedly a mild upgrade. If anyone ever comes along with a 350cc big bore kit (or Honda goes crazy and puts a 350 - 400 cc motor in the current chassis) it might become the bike of choice for the everyday man, like the KLR of old.
In the meantime, here's your Rally.